Multiple consumer promotion sites since 2016 for Woolworths Supermarkets. Built on mobius’ proprietary CMS platform, populus – and paired with custom .NET front-end pages.
For the most recent ‘Back to School’ promotion, custom programming included receipt unique code validation, real-time personalised label preview generator (with 16 design permutations!), disallowed word exclusions, data validations, automated confirmation emails and social media share functions.
Other elements include a custom daily CSV export file that is automatically generated and emailed to the label printers & fulfilment house, as well as access to the populus reporting dashboard – showing key metrics for the promotion including breakdown of entries by time, state, age & gender, browser, mobile device type and more.
Posted by : Pierre
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